Anastasia Radzinskaya is an unlikely media star. Born in southern Russia with cerebral palsy, her doctors feared she would never be able to speak. To document her development through treatments, her parents posted videos of her on YouTube so friends and relatives could see the progress. The videos are typical kid stuff: playdates with dad,jumping around on an inflatable castle and playing with her cat, each video accompanied by catchy jingles and voice-over giggles. She soon gained followers around the world. Her biggest hit was a 2018 trip to the petting zoo with her father Yuri that featured the two dancing to child favorite “Baby Shark,” milking a pretend cow and eating ice cream. That video has garnered 767 million views, the top draw for a growing media business that has funneled $18 million to the Radzinskayas between June 1, 2018, and June 1, 2019.

Anastasia, who goes by “Nastya,” now has 107 million subscribers across her seven channels who have watched her videos 42 billion times. She is No. 3 on the Forbes Top-Earning YouTube Stars ranking for 2019, which tallies pretax income collected from advertisements, sponsored content, merchandise sales, tours and more.
The elder influencer rose to fame in the “unboxing” genre, opening presents in front of the camera and comments on each. Ryan ToysReviewdebuted in 2015 and now has grown into a children’s channel called Ryan’s World with 23 million subscribers. Six-year-old Anastasia Radzinskaya and her father have built some of the world’s biggest kids channels and are expanding next year into a line of toys, a book and a mobile game.

По подсчетам Forbes, ее годовой доход составляет 18 миллионов долларов (более 1,128 миллиарда рублей), без учета налогов, выплат агентам, менеджерам и адвокатам. С ее каналами сотрудничают крупные компании, производящие продукты питания и игрушки. Как отмечается в статье, девочка родилась с церебральным параличом и врачи опасались, что она никогда не сможет говорить. Родители не отчаивались и стали записывать успехи ребенка на камеру. Сейчас ролики о ее повседневных занятиях, прогулках и играх выходят на семи языках.

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Channel Nastya